A Growth Marketer runs on experiment velocity and gets judged on which loops actually moved a number. They have been pitched the tool that adds work instead of throughput. The ones who get the call ask what they are trying to move this quarter and what is slowing their test cycle down.
What a Growth Marketer actually cares about
A Growth Marketer is measured on activation, retention, and the pace at which they can run and learn from experiments. They buy to test faster and to fix the metric that is stuck, so throughput and clean data win. Prep around the metric under focus and the bottleneck to testing, and every answer maps.
Discovery call questions for a Growth Marketer
Copy the list and cut it to the six or eight that fit the deal. Lead with the question that gets at the number they own, and let the rest earn their place. Each is tagged with the MEDDICC field it fills, so your notes drop straight into the CRM.
- What is the one metric you are trying to move this quarter? (Metrics)
- How many experiments do you run a month, and what caps that number? (Implicate Pain)
- Walk me through how an experiment goes from idea to a decision. (Decision Process)
- Where in activation or retention is the biggest drop-off? (Metrics)
- Which experiment surprised you most recently, up or down? (Metrics)
- What slows your test cycle: build time, data, or approvals? (Implicate Pain)
- What have you tried to speed it up, and why did it not hold? (Competition)
- If something raised your experiment throughput, how does it get in? (Decision Process)
- Who signs off: the Head of Growth, product, engineering? (Economic Buyer)
- Ninety days in, what would tell you this paid off? (Metrics)
- Who would own it with you? (Champion)
Do not read the whole list. Pick six, open on the metric they are moving and the bottleneck to testing, and let the answers pull the rest. The prompt below tailors these to a real account.
Generate these for your exact account
The list is the floor. The call is won by tying each question to their real product funnel and current experiments, which you get from their site and product. That is the prep you skip. Hand it to Claude.
You are prepping me for a discovery call with a Growth Marketer at {{company}} ({{company URL}}).
First, read their website: what they sell, who they sell to, how they go to market, and any public signals about their priorities right now.
Then take the discovery questions below and, for each one, swap the generic blank for something specific to {{company}} and this Growth Marketer's world. Keep every question mapped to its {{MEDDICC}} field. Cut the list to the 8 that best fit this deal, sequence them broad to specific, and flag the ONE question most likely to surface a real gap I can act on.
Use only what you can read or reasonably infer, and mark anything inferred so I do not assert it as fact on the call.
QUESTIONS:
{{paste the list above}}Generate this for any account
- Discovery call prep skill →The Claude skill that tailors this whole list to a specific account and your framework (MEDDICC, BANT, SPICED).
- Sales discovery questions prompt →The copy-paste prompt version, tailored to the deal in front of you.
Frequently asked questions
What should you ask a Growth Marketer on a discovery call?
Lead with the metric they are trying to move and what caps their experiment velocity. A Growth Marketer is measured on activation, retention, and learning speed, so questions about the funnel drop-off and the bottleneck to testing land. Keep it to six or eight and map each answer to a qualification field.
How do you sell to a Growth Marketer?
Show how you raise throughput or sharpen the data behind decisions. Growth marketers optimize for how fast they can test and learn, so a tool that adds steps loses and one that removes them wins. Use discovery to find the metric that is stuck and the reason cycles are slow, then pitch to that.