AI use cases for GTM & marketing teams
Step-by-step playbooks for using AI in go-to-market, each one names the exact tools, prompts, and data flow so you can ship it the same day. No theory, only what actually works today.
Turn Any Company URL Into a First-Call Account Brief
Convert a single company URL into a structured, cited, talking-point-ready account brief before every first call, in minutes instead of an hour.
Build and AI-Score a Target Account List in Clay
Pull a target account list, enrich it with the signals an AI can read, then score every account against your ICP with a reason and a risk you can audit.
De-Anonymize Website Visitors and Auto-Trigger Outreach
Reveal who is on your site, filter to ICP fits, and trigger a personalized touch the same day, while the intent is still warm.
Research-Based Cold Email Personalization at Scale
Research each prospect automatically and generate one genuinely personalized cold email per person, then send at volume without sounding like a mail merge.
Generate LinkedIn Ad Angles, Hooks, and Creative Concepts
Turn your positioning and real customer language into a slate of genuinely distinct LinkedIn ad angles, hooks, and creative concepts ready to test.
Send 1:Many Personalized Prospecting Video at Scale
Record one base video and have AI personalize the opening and on-screen details per prospect, so each recipient gets a video that feels made for them.
Auto-Draft Follow-Ups and CRM Notes From Call Recordings
Turn every sales call recording into an accurate drafted follow-up email and structured CRM notes, ready for the rep to review and send in two minutes.
Turn Discovery Notes Into a Tailored Business Case
Turn raw discovery notes into a tailored business case and mutual action plan your champion can use to sell internally without you in the room.
First-Draft Security and RFP Answers From Your Own Docs
Draft security questionnaire and RFP answers from your own approved documents, turning a multi-day deal-blocking slog into a few hours of focused human review.
Automated Weekly Competitor Intel Digest
Get a concise, cited weekly digest of the competitor moves that actually matter to GTM, delivered to Slack automatically, with no one owning the chore.
Turn One Webinar Into 15+ Content Assets
Turn a single webinar transcript into 15+ ready-to-edit assets: a blog post, social posts, emails, clip scripts, and a FAQ, from one reviewed outline.
Enrich and Route Inbound Leads Automatically
Enrich every inbound lead in seconds, score it against your ICP, and route hot ones to the right rep instantly while nurturing the rest.