A Digital Marketing Manager juggles every channel at once and stitches the reporting together by hand at the end of the month. They have been pitched the single-channel tool that ignores the juggling. The ones who get the call ask which channels are pulling their weight and how much time reporting steals.
What a Digital Marketing Manager actually cares about
A Digital Marketing Manager is measured on multi-channel performance, budget efficiency, and clean reporting. They buy to make the channel mix work harder and to stop losing time to manual reporting. Prep around the mix and the reporting burden and every answer maps.
Discovery call questions for a Digital Marketing Manager
Copy the list and cut it to the six or eight that fit the deal. Lead with the question that gets at the number they own, and let the rest earn their place. Each is tagged with the MEDDICC field it fills, so your notes drop straight into the CRM.
- Which channels are you running, and which is the weakest link? (Metrics)
- How much time goes to stitching reporting together each month? (Implicate Pain)
- Walk me through how budget gets split and reallocated. (Decision Process)
- What is the efficiency metric you report, and where is it soft? (Metrics)
- Which channel would you cut if the data justified it? (Metrics)
- What is the most manual part of your month? (Implicate Pain)
- What have you tried to fix it, and why did it not stick? (Competition)
- If something tightened the mix, how does it get approved? (Decision Process)
- Who signs off: your director, finance? (Economic Buyer)
- Ninety days in, what proves this helped? (Metrics)
- Who would own it? (Champion)
Do not read the whole list. Pick six, open on the channel mix and the reporting burden, and let the answers pull the rest. The prompt below tailors these to a real account.
Generate these for your exact account
The list is the floor. The call is won by grounding each question in their real channels and reporting cadence, which you get from their site and presence. That is the prep you skip. Hand it to Claude.
You are prepping me for a discovery call with a Digital Marketing Manager at {{company}} ({{company URL}}).
First, read their website: what they sell, who they sell to, how they go to market, and any public signals about their priorities right now.
Then take the discovery questions below and, for each one, swap the generic blank for something specific to {{company}} and this Digital Marketing Manager's world. Keep every question mapped to its {{MEDDICC}} field. Cut the list to the 8 that best fit this deal, sequence them broad to specific, and flag the ONE question most likely to surface a real gap I can act on.
Use only what you can read or reasonably infer, and mark anything inferred so I do not assert it as fact on the call.
QUESTIONS:
{{paste the list above}}Generate this for any account
- Discovery call prep skill →The Claude skill that tailors this whole list to a specific account and your framework (MEDDICC, BANT, SPICED).
- Sales discovery questions prompt →The copy-paste prompt version, tailored to the deal in front of you.
Frequently asked questions
What should you ask a Digital Marketing Manager on a discovery call?
Lead with which channels are pulling their weight and how much time reporting eats. A Digital Marketing Manager juggles the whole mix, so questions about the weakest channel and the manual reporting burden land. Keep it to six or eight and map each answer to a qualification field.
How many discovery questions should you ask a Digital Marketing Manager?
Six to eight. They context-switch across channels all day, so a tight, specific conversation respects their time. Lead with the channel mix and the reporting drag, then let the rest come out naturally.