Discovery Call Questions by Role

Tailored discovery call questions for the person actually across the table, mapped to your qualification framework. Copy the list, or let the skill generate it for a specific account.

VP of Sales

The questions that get a VP of Sales talking about the gap in the number, plus the Claude prompt that tailors them to the account you're calling.

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CMO

The questions that get a CMO past the brand talk and onto the pipeline number the CEO is asking them about.

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VP of Marketing

The questions that get a VP of Marketing talking about the pipeline number and where the team is stretched thin.

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Marketing Director

The questions that get a Marketing Director talking about what is actually working and what they have to defend upstairs.

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Demand Gen Manager

The questions that get a Demand Gen Manager talking about conversion and cost per opportunity, not vanity leads.

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Growth Marketer

The questions that get a Growth Marketer talking about the experiments that moved a metric and the ones that stalled.

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Head of Growth

The questions that get a Head of Growth talking about the efficiency bet they are making across the whole funnel.

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Performance Marketer

The questions that get a Performance Marketer talking about the channel that is quietly bleeding efficiency.

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Paid Media Manager

The questions that get a Paid Media Manager talking about the busywork eating their week and the channel they cannot fully trust.

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Digital Marketing Manager

The questions that get a Digital Marketing Manager talking about the channel mix that works and the reporting that eats their Fridays.

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ABM Manager

The questions that get an ABM Manager talking about account engagement and how well sales actually runs the plays.

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Marketing Ops Leader

The questions that get a Marketing Ops leader talking about the data mess and the routing that quietly costs pipeline.

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Content Marketer

The questions that get a Content Marketer talking about which content actually influences pipeline, not just traffic.

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Product Marketer

The questions that get a Product Marketer talking about launches that landed, positioning that stuck, and where sales goes off-message.

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SDR Leader

The questions that get an SDR Leader talking about the pipeline gap and how long reps take to get productive.

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B2B Founder

The questions that get a B2B founder talking about the revenue and efficiency math that actually runs their week.

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CFO

The questions that get a CFO talking about payback and efficiency, the only lens they buy through.

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CEO

The questions that get a CEO talking about the one or two bets the whole year rides on.

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