Everything Claude, for GTM & marketing teams
Clear, current, hands-on guides to Claude, Claude Code, the API, Dispatch, Routines, MCP, and Skills - written by an operator who runs them daily. No hype, just what works and how to do it.
Prefer a guided route?
Curated, in-order tracks through the library. Follow one start-to-finish, or jump straight to any guide below.
New to Claude
Never used Claude seriously? Get oriented, pick the right model, and learn to prompt it well.
Master Claude Code
Go from install to running multi-agent coding workflows you can trust.
- Claude Code: install and your first agent run soon
- Context & CLAUDE.md: keeping Claude Code on track soon
- Plan mode & permissions in Claude Code soon
- Subagents in Claude Code: agent teams that scale soon
- MCP in Claude Code: connect your tools soon
- Skills in Claude Code: expert knowledge on tap soon
Automate your GTM with Claude
Put Claude on a schedule and run go-to-market work unattended.
- Claude Routines: scheduled cloud agents, explained
- Claude Dispatch: run desktop tasks from your phone soon
- /loop vs Routines vs scheduled tasks: which to use soon
- Remote control: drive local Claude Code from anywhere soon
Build on the Claude API
Ship production features on the Developer Platform, from first call to agents.
- The Claude API: a quickstart soon
- Tool use with the Claude API soon
- Structured outputs: get clean JSON from Claude soon
- Prompt caching: cut Claude API cost and latency soon
- The Claude Agent SDK: build your own agents soon
- Managed Agents: server-run, stateful Claude agents soon
Browse every guide
Start Here
5 guidesWhat is Claude? The whole ecosystem, mapped
Claude is the family of AI models built by Anthropic, plus the products built on top of them: the Claude apps (claude.ai...
Claude models compared: Fable 5, Opus, Sonnet, Haiku
Fable 5 was briefly the most capable Claude model, but as of June 2026 Anthropic has withdrawn it from general availability...
Claude plans and pricing: which one is worth it
As of June 2026, most casual users should be on Free, most people who use Claude every workday should pay $20 for Pro, and...
Which Claude should I use? App vs Claude Code vs API
If you are thinking, drafting, or doing a one-off, use the Claude app. If you want Claude to do multi-step work against your...
Getting started with Claude: your first hour, done right
Sign up free at claude.ai (or install the desktop and mobile apps), then spend your first hour on a real task instead of a toy...
Claude apps
9 guidesClaude Projects: persistent, context-rich workspaces
Group files, custom instructions, and project knowledge Claude loads automatically.
Claude Artifacts: interactive outputs you can ship
Render apps, docs, and visuals in a side panel - with persistence and live data.
Claude Memory: how it works and how to steer it
What Claude remembers across chats, and how to control or clear it.
Web search in Claude: answers beyond the cutoff
How real-time search works in the apps and when to trust it.
Claude voice mode: talk to Claude with /voice
Push-to-talk voice input, supported languages, and where it fits.
Files & vision in Claude: PDFs, images, and docs
What Claude can read and analyze when you upload files - and the limits.
The Claude desktop app: multi-session and diffs
Visual diff review, multiple sessions, scheduled tasks, and cloud launch.
Claude on mobile: the app, Claude Code, remote control
Use Claude and drive Claude Code sessions from your phone.
Claude Connectors: link Slack, Drive, Calendar & more
Connect external tools to Claude in the apps via MCP connectors.
Claude Code
13 guidesClaude Code: install and your first agent run
Set it up and understand the gather - act - verify loop.
Claude Code everywhere: CLI, IDE, desktop, web
CLI vs VS Code vs JetBrains vs desktop vs web, plus remote control.
Context & CLAUDE.md: keeping Claude Code on track
The context window, /context, CLAUDE.md, auto-memory, and compaction.
Plan mode & permissions in Claude Code
Plan-before-edit and the default / auto-accept / auto permission modes.
Checkpoints in Claude Code: rewind without git
File snapshots before each edit, and how they differ from version control.
Claude Code slash commands: the reference
Every built-in command and when to reach for it.
Subagents in Claude Code: agent teams that scale
Delegate bounded work to isolated-context workers and keep the main thread lean.
Claude Code hooks: automate format, lint, and alerts
Run shell commands before/after actions via settings.json.
MCP in Claude Code: connect your tools
Configure MCP servers so Claude can read your data and act in your stack.
Skills in Claude Code: expert knowledge on tap
Author and use SKILL.md bundles that load only when relevant.
Claude Code settings & permissions
settings.json, permission allowlists, and org-to-personal policy scoping.
Claude Code + git & GitHub: commits, PRs, CI
Wire Claude into your git workflow, PR review, and CI pipelines.
Claude Code: cloud vs local execution
When to run on your machine vs Anthropic's cloud, and the tradeoffs.
Build with Claude
12 guidesThe Claude API: a quickstart
Keys, SDKs, and your first Messages API call.
Tool use with the Claude API
Define tools and let Claude call them in an agentic loop.
Streaming responses from Claude
Token-by-token output and why it matters for UX and timeouts.
Prompt caching: cut Claude API cost and latency
How prefix caching works and how to avoid silently breaking it.
Structured outputs: get clean JSON from Claude
Schema-constrained responses you can parse with confidence.
Adaptive thinking & effort on the Claude API
Trade latency and tokens for reasoning depth - the right way.
Files, vision, PDFs & citations on the API
Upload once, reference everywhere, and ground answers in sources.
Batch API & token counting for cost control
Process at half price and measure tokens before you spend.
The Claude Agent SDK: build your own agents
The same loop, tools, and context management as Claude Code, in your code.
Managed Agents: server-run, stateful Claude agents
Let Anthropic run the loop and host the tool sandbox - when and why.
Server-side tools: code execution, computer use, web
Anthropic-hosted tools you declare and Claude runs.
Claude on Bedrock, Vertex, Foundry & AWS
Running Claude through the major cloud platforms and what differs.
Automate & Schedule
5 guidesClaude Routines: scheduled cloud agents, explained
Claude Routines are scheduled Claude Code agents that run in Anthropic's cloud on a cron schedule, API call, or GitHub event -...
Claude Dispatch: run desktop tasks from your phone
Text a task to your desktop Claude and pick up the result later - runs locally.
Background agents: run many Claude agents at once
Fan out parallel agents and watch them from one screen.
/loop vs Routines vs scheduled tasks: which to use
Three ways to repeat work in Claude - and exactly when each fits.
Remote control: drive local Claude Code from anywhere
Run sessions on your machine but control them from a browser or phone.
Core Concepts
6 guidesPrompting Claude: what actually moves the needle
The things that reliably improve Claude's output are mostly structural: paste the real source material instead of describing...
Context & memory in Claude, explained
Context windows, compaction, and memory - the concept behind every surface.
What is MCP? The Model Context Protocol, explained
The open standard that lets Claude plug into your tools and data.
What are Claude Skills? And when to use them
Reusable expertise that loads on demand - and when it beats a prompt.
What is an AI agent? The agentic loop, explained
Perceive, reason, act - and how agent teams compose.
Claude's tools: client-side vs server-side
The tool space and who runs what.
Govern
5 guidesClaude data & privacy: training, retention, ZDR
What's stored, training opt-out, and zero-data-retention options.
Running Claude agents safely
Permissions, checkpoints, human-in-the-loop, and guardrails for autonomy.
Claude compliance: SOC 2, ISO, HIPAA, enterprise
The certifications and controls that matter for regulated teams.
Controlling Claude cost across app, Code & API
Model choice, caching, effort, and batch - where the money goes.
Claude for teams: admin, SSO & governance
Seats, SSO, and the controls admins need at Team/Enterprise scale.