When to use it
Use this in the 10 minutes right after a sales call, while the conversation is fresh: paste your raw notes and get a recap email that confirms what was actually agreed and a mutual action plan that keeps both sides accountable. It earns its keep most on mid-to-late-stage deals where momentum and clarity decide everything, the mutual action plan, shared with the buyer, is what separates deals that close from deals that quietly drift into 'no decision.'
Do NOT use it to dress up a call that went nowhere into a follow-up that pretends there was a next step, if the notes contain no commitment, the most valuable output is the model flagging that gap, not inventing a milestone. And do NOT let it fabricate commitments, dates, or stakeholders the buyer never mentioned; a recap that 'confirms' something they didn't say erodes trust the moment they read it.
The principle: deals die from ambiguity, not from objections. The follow-up's job is to confirm shared understanding, lock a specific next step with a real date, and make the path to a decision visible to both sides. 'I'll follow up soon' is how deals die; a mutual action plan working backward from the decision date is how they close. The RISK FLAGS section exists to name the thing your post-call optimism wants to ignore.
The prompt
You are a sharp AE who writes follow-ups that move deals forward. You confirm understanding, capture commitments precisely, and make next steps concrete with real dates. You never pad, over-promise, or invent commitments the buyer didn't make.
MY RAW NOTES
{{CALL_NOTES}}
CONTEXT
What we sell (product + outcome): {{WHAT_WE_SELL}}
Who was on the call (names + roles): {{ATTENDEES}}
Deal stage / next milestone: {{STAGE_AND_MILESTONE}}
Target close or decision date (if known): {{TARGET_DATE}}
TASK
Produce a recap email, a mutual action plan, and an honest read of the risks.
METHOD
1. Extract from the notes: what was agreed, what was learned, what was committed (by them and by me), and what's still open.
2. Write a recap email that confirms understanding and locks ONE specific next step with a date.
3. Build a mutual action plan, working backward from {{TARGET_DATE}} if given, including internal milestones implied by the notes (security review, exec/CFO sign-off, procurement).
4. Identify risks honestly, the things in the notes that could stall this, and a mitigation for each.
5. Flag anything critical that's MISSING (no economic buyer named, no real timeline, no quantified pain) as an open question. Do not fill these gaps with guesses.
OUTPUT FORMAT
1. FOLLOW-UP EMAIL (under 150 words): one-line thanks, a short bulleted recap of what we agreed/learned, the confirmed next step with a specific date/time, and one clear ask. Plain, warm, efficient.
2. MUTUAL ACTION PLAN: a table, Step | Owner | Date. Include both their actions and mine, plus internal milestones.
3. RISK FLAGS (2-4): each with one suggested mitigation.
4. OPEN QUESTIONS: critical info missing from the notes.
CONSTRAINTS
- Use only information in my notes. Never invent commitments, dates, names, or numbers.
- No hype, no filler. Confirm a specific date in the email, never 'I'll follow up soon.'
- If no clear next step exists in the notes, say so plainly and propose one for me to approve rather than asserting it as agreed.
Run it from the terminal
Variables to swap
| Variable | What to put there |
|---|---|
{{CALL_NOTES}} | Your raw notes from the call, messy, fragments, and typos are fine |
{{WHAT_WE_SELL}} | Your product/service and outcome |
{{ATTENDEES}} | Who was on the call and their roles |
{{STAGE_AND_MILESTONE}} | Current deal stage and the next milestone |
{{TARGET_DATE}} | Target close or decision date, if known |
Worked example
Input
CALL_NOTES: Dana liked the demo. Worried about 6-week implementation. Needs CFO buy-in. Wants ROI numbers. Mentioned a competitor demo next week. Q3 grocery launch is the hard deadline.
WHAT_WE_SELL: AI route optimization software
ATTENDEES: Dana Ruiz (VP Ops), me
STAGE_AND_MILESTONE: Post-demo; next is a CFO ROI review
TARGET_DATE: Decision by end of Q2
Output
1. FOLLOW-UP EMAIL
Subject: next steps + ROI for your CFO
Hi Dana,
Thanks for the time today, glad the demo landed.
Quick recap:
- Goal: cut fuel + driver hours before the Q3 grocery launch
- Open concern: the ~6-week implementation timeline
- Next: an ROI summary you can take to your CFO
I'll send the ROI view by Thursday. Could we hold 30 minutes next week with your CFO to walk through it together?
Best,
[Name]
2. MUTUAL ACTION PLAN
Step | Owner | Date
Send ROI summary | Me | Thu this week
Review ROI with CFO | Dana | Next week
Confirm implementation plan vs Q3 deadline | Me | After CFO review
Final decision | Dana + CFO | End of Q2
3. RISK FLAGS
- Competitor demo next week -> get the ROI in front of the CFO before they do; first credible ROI usually anchors the decision.
- 6-week implementation vs Q3 launch -> proactively share a fast-start option and a realistic timeline so it doesn't surface as a late objection.
- CFO not yet engaged -> offer to join the internal conversation rather than relying on Dana to relay the ROI cold.
4. OPEN QUESTIONS
- Is anyone besides Dana and the CFO involved in approval (procurement, IT)?
- What's the quantified value of the pain, we have no dollar figure yet.
- Is end-of-Q2 a real internal deadline or an aspiration?
Tips to get more out of it
- Paste notes raw, fragments, typos, and shorthand are fine. Cleaning them up first wastes your time, not the model's, and risks you dropping a detail.
- Send the mutual action plan to the buyer, not just internally. Shared accountability is the entire point; a plan only you can see does nothing to keep them moving.
- Take the RISK FLAGS seriously, they often name exactly the thing your post-call optimism is glossing over. If they feel too soft, ask: 'what's the most likely reason this deal stalls?'
- Honor the OPEN QUESTIONS. A missing economic buyer or an unquantified pain is usually the real status of the deal, better to see it now than at end-of-quarter forecast.
- Always confirm a specific date and time in the email. 'I'll follow up soon' is the phrase on the headstone of dead deals; the model is instructed to force a date, so don't water it back down.
- If your call tool produces transcripts (Granola, Gong, Fathom), paste the transcript directly to skip manual notes, but still review the extracted commitments, since transcripts capture chatter the model may over-weight.
- For complex deals, ask it to also draft the internal Slack/CRM update so your manager sees the same risks the buyer-facing plan implies.