Cold Email Templates, by the Person You Are Writing To
Three templates per persona (trigger-led, pain-led, proof-led), each under ninety words, written for what that buyer is measured on and how they read email, plus the Claude prompt that personalizes them to the account.
VP of Sales
Three short templates built around the number a VP of Sales is judged on, six subject lines, and a Claude prompt that tailors them to the account.
See the templates →CFO
Three templates that talk about cash, margin, and a line item the CFO already owns, plus the Claude prompt that ties them to the company's own numbers.
See the templates →CMO
Three templates that talk about pipeline, CAC, and the story the CMO is telling the board, plus a Claude prompt that ties them to their own campaigns.
See the templates →CRO
Three templates about forecast credibility, net revenue retention, and the handoffs between sales and customer success, plus a Claude prompt that tailors them to the account.
See the templates →Head of RevOps
Three templates for the person who owns the CRM and gets pitched on it daily: specific about objects, fields, and adoption, plus a Claude prompt that researches the stack.
See the templates →CTO
Three plain-text templates that open on something the engineering team actually shipped, link to docs rather than a deck, and a Claude prompt that finds the signal first.
See the templates →CISO
Three plain-text templates with no links, no attachments, and no fear, for the executive whose job is to distrust your email, plus a Claude prompt that finds the signal.
See the templates →VP of Marketing
Three templates built for the person running the programs and defending MQL quality to sales every Monday, plus a Claude prompt that pulls their live campaigns first.
See the templates →Head of Demand Generation
Three templates and six subject lines written for the person who owns sourced pipeline, plus a Claude prompt that rewrites them around the campaigns they are actually running.
See the templates →Founder / CEO
Three templates for the founder who reads their own inbox at 6am, plus six subject lines and a Claude prompt that ties each one to what the company just did.
See the templates →VP of Customer Success
Three templates built around net retention, renewal season, and the escalation queue, plus six subject lines and a Claude prompt that tunes them to the account's customer base.
See the templates →Head of Growth
Three templates for the most skeptical reader on the org chart, plus six subject lines and a Claude prompt tied to a live funnel change on their site.
See the templates →Head of Product Marketing
Three templates written for the person who owns positioning and can grade yours in one line, plus six subject lines and a Claude prompt tied to their next launch.
See the templates →IT Director
Three templates for the most heavily filtered inbox in the building, plus six subject lines that survive the spam gateway and a Claude prompt tied to their actual stack.
See the templates →Head of People
Three templates for the leader whose inbox is a hiring pipeline, plus six subject lines and a Claude prompt tied to the open roles and policy changes on their site.
See the templates →VP of Operations
Three templates for a reader who measures everything in cycle time and cost per unit, plus six subject lines and a Claude prompt tied to their facilities, systems, and hiring.
See the templates →