LinkedIn Ads Targeting: Meeting Software Interest
Target LinkedIn members who engage with meeting software content and communities. Reach B2B buyers when they're in the right mindset.
What "Meeting Software" Interest Means
LinkedIn identifies users interested in Meeting Software when they engage with content about video conferencing and meeting platforms like Zoom, Google Meet, and Webex, as well as meeting scheduling and management tools. These professionals focus on video quality, meeting productivity, scheduling efficiency, and hybrid meeting experiences. They include IT administrators selecting enterprise communication platforms, team leaders managing distributed teams, and executives who spend significant time in virtual meetings.
Meeting software interest signals investment in meeting infrastructure. These professionals evaluate video conferencing platforms, scheduling tools, and meeting room technology — often driven by hybrid work requirements or consolidation of multiple meeting tools.
Who Should Target This Interest?
Create campaigns targeting meeting interest with IT Director and CIO titles. Use messaging about consolidating meeting tools — video conferencing, scheduling, transcription, and room management — into unified platforms. Tool sprawl drives evaluation cycles.
Target meeting interest with messaging about creating equitable meeting experiences for in-office and remote participants. Hybrid meeting equity is a growing priority. Content about hybrid meeting best practices and technology attracts engaged prospects.
Target meeting interest with messaging about making meetings more productive — AI summaries, action item tracking, and meeting analytics. Meeting overload is a widespread pain point, and tools that reduce meeting burden attract broad interest.
Recommended Targeting Combinations
This targets professionals building integrated meeting and collaboration stacks. They evaluate tools that connect meeting scheduling with team communication and document sharing for seamless work coordination.
Triple-layering targets enterprise IT leaders making organization-wide meeting platform decisions. These buyers evaluate tools based on security, scalability, and integration with enterprise communication ecosystems.
Combining meeting with scheduling targets professionals focused on the meeting lifecycle — from scheduling through follow-up. They need tools that optimize meeting scheduling, reduce no-shows, and automate post-meeting action items.
- Layer this interest with company size filters to distinguish between small teams (who prioritize simplicity and cost) and enterprises (who prioritize security, compliance, and IT management capabilities).
- Target this audience with content about meeting productivity, hybrid meeting best practices, or AI meeting assistants to address current pain points.
- Combine with the Collaboration Software or Communication Software interests to reach professionals evaluating their full communication technology stack.
Who This Audience Is
Typical Roles & Seniority
IT directors, workplace technology managers, executive assistants, and CIOs selecting meeting and video conferencing platforms. This audience evaluates tools for video meetings, scheduling, room management, and meeting productivity.
Company Types
Companies of all sizes with meeting-intensive cultures, particularly those with distributed or hybrid workforces. Technology, professional services, and financial services companies with high meeting volumes and conference room infrastructure.
Common Mistakes When Targeting Meeting Software
Competing Head-to-Head with Zoom and Teams
Zoom and Microsoft Teams dominate general video meetings. Direct competition is futile for most vendors. Differentiate through specific capabilities — meeting intelligence, scheduling optimization, room management, or industry-specific meeting compliance.
Ignoring the Meeting Fatigue Problem
Meeting fatigue is a widespread concern. Ads that promote more meetings or better meeting technology without addressing the underlying fatigue problem feel tone-deaf. Position your tool as reducing unnecessary meetings or making necessary meetings more efficient.
Targeting Individual Users for Enterprise Decisions
Meeting platform decisions are typically made by IT for organization-wide deployment. Targeting individual meeting attendees instead of IT buyers wastes budget on people who cannot make purchasing decisions.
Frequently Asked Questions
How do I compete against Zoom and Teams on LinkedIn?
Do not compete on core video conferencing. Instead, target specific meeting pain points these platforms do not solve well — meeting intelligence and AI summaries, scheduling optimization, conference room management, or meeting analytics. Position as complementary or specialized rather than replacement.
What content resonates with meeting software audiences?
Meeting productivity statistics, hybrid meeting best practices, and meeting culture improvement guides generate engagement. Every professional can relate to meeting challenges. Content about reducing meeting time, improving meeting outcomes, and eliminating unnecessary meetings attracts broad interest.
Is the meeting software market still growing?
The core video conferencing market is consolidating around Zoom and Teams. However, meeting intelligence, scheduling optimization, and conference room management are growing subcategories. Innovation in meeting AI — transcription, summaries, and action item extraction — continues to drive new product purchases.