LinkedIn Ads Targeting: Account-Based Marketing (ABM) Software Interest
Target LinkedIn members who engage with account-based marketing (abm) software content and communities. Reach B2B buyers when they're in the right mindset.
What "Account-Based Marketing (ABM) Software" Interest Means
Users with an interest in ABM Software engage with content around platforms like Demandbase, 6sense, and Terminus. These professionals focus on targeting high-value accounts with personalized campaigns rather than broad demand generation. They are typically senior marketers at B2B companies with enterprise sales motions and longer deal cycles.
ABM interest indicates sophisticated marketing operations with budget for precision targeting tools. These professionals are moving beyond spray-and-pray demand gen toward account-specific strategies, signaling willingness to invest in advanced orchestration platforms.
Who Should Target This Interest?
Create campaigns targeting ABM software interest with VP and Director seniority at companies with 500+ employees. Use content about multi-channel account orchestration, buying committee mapping, and pipeline acceleration. Direct traffic to an account planning template or ABM maturity assessment to capture qualified leads.
Publish original research on ABM metrics — conversion rates by channel, pipeline velocity by account tier, coverage ratios. Target ABM practitioners who are hungry for benchmark data to justify their programs internally. This builds thought leadership and generates leads simultaneously.
Use ABM interest for top-of-funnel awareness, then build retargeting audiences from engaged users. Cross-reference with your target account list to prioritize follow-up. Message Ads work well for this audience since ABM practitioners appreciate personalized outreach.
Recommended Targeting Combinations
This combination reaches professionals building integrated ABM and sales intelligence stacks. They are evaluating tools that connect account identification with sales engagement, making them ideal targets for platforms that bridge marketing and sales data.
Triple-layering ABM interest with VP seniority and 1000+ employee companies creates a laser-focused audience of enterprise ABM leaders. This small but high-value audience justifies premium content offers like executive briefings and personalized ROI assessments.
Combining ABM with analytics interest targets professionals focused on measuring ABM program effectiveness. These buyers are evaluating attribution models and account-level reporting, making them receptive to tools that prove ABM ROI.
- Pair this interest with seniority filters targeting Director-level and above, since ABM strategies are typically championed by senior marketing leadership.
- Target this audience with content that speaks to account-level metrics like pipeline velocity and deal size, not just lead volume.
- Combine with the Sales Intelligence Software interest to reach professionals building full-funnel ABM programs that bridge marketing and sales.
Who This Audience Is
Typical Roles & Seniority
Senior marketers including VP of Marketing, ABM Directors, Demand Generation leads, and Revenue Marketing managers. This audience skews toward experienced B2B marketers at companies with enterprise sales motions and deal sizes that justify account-level investment.
Company Types
Enterprise and upper mid-market B2B companies (500+ employees) with complex, multi-stakeholder sales cycles. Heavily represented in SaaS, financial services, manufacturing, and professional services where deal sizes exceed $50,000 and buying committees are common.
Common Mistakes When Targeting Account-Based Marketing (ABM) Software
Casting Too Wide a Net
ABM software interest is relatively niche. Broadening targeting to increase reach dilutes audience quality. Keep targeting tight — ABM practitioners at enterprise companies — and accept a smaller audience that converts at a higher rate rather than chasing volume.
Using Demand Gen Messaging for ABM Buyers
ABM practitioners think in accounts, not leads. Messaging about lead volume, MQL counts, or broad awareness falls flat. Frame your value proposition around account penetration, buying committee coverage, and pipeline velocity to speak their language.
Ignoring Sales Alignment Messaging
ABM buyers care deeply about marketing-sales alignment. Ads that only address marketing capabilities miss half the value proposition. Highlight how your product enables sales teams to engage target accounts alongside marketing campaigns.
Frequently Asked Questions
Is the ABM software interest audience large enough for LinkedIn campaigns?
ABM interest is more niche than broad marketing interests but still reaches hundreds of thousands of professionals globally. After filtering for seniority and company size, expect audiences of 20,000-80,000. This is sufficient for focused campaigns with higher conversion rates than broader targeting.
What content works best for ABM software audiences?
Original research, account planning frameworks, and ABM maturity assessments perform strongest. ABM practitioners are strategic thinkers who value data and methodology over product features. Gated content that helps them benchmark or improve their ABM programs generates the highest-quality leads.
Should I target both marketers and sales leaders with ABM campaigns?
Yes. ABM programs span both functions. Run separate ad sets — marketing-focused messaging about orchestration and measurement for marketers, and account engagement and pipeline visibility messaging for sales leaders. This mirrors how ABM buying decisions actually happen within organizations.