LinkedIn Ads Product Interests Targeting

Target LinkedIn users based on the software products and tools they're interested in — from marketing automation to cybersecurity to project management.

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Marketing Automation Software

LinkedIn classifies users as interested in Marketing Automation Software when they engage with content about...

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Account-Based Marketing (ABM) Software

Users with an interest in ABM Software engage with content around platforms like Demandbase, 6sense, and Terminus....

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Email Marketing Software

LinkedIn identifies users interested in Email Marketing Software based on their engagement with content about...

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Social Media Marketing Software

Users interested in Social Media Marketing Software engage with content about tools like Hootsuite, Sprout Social,...

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Content Marketing Software

LinkedIn flags users as interested in Content Marketing Software when they engage with topics around platforms like...

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SEO Software

Users interested in SEO Software engage with content about tools like Ahrefs, SEMrush, and Moz. These professionals...

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Marketing Analytics Software

LinkedIn identifies users interested in Marketing Analytics Software based on engagement with content about Google...

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Advertising Software

Users interested in Advertising Software engage with content about programmatic advertising, ad servers, and...

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Public Relations Software

LinkedIn classifies users as interested in Public Relations Software when they engage with content about media...

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Marketing Resource Management Software

Users interested in Marketing Resource Management Software engage with content about tools that help plan, budget,...

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Customer Relationship Management (CRM) Software

LinkedIn identifies users interested in CRM Software based on engagement with content about Salesforce, HubSpot CRM,...

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Sales Enablement Software

Users interested in Sales Enablement Software engage with content about platforms like Seismic, Highspot, and...

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Configure Price Quote (CPQ) Software

LinkedIn classifies users as interested in CPQ Software when they engage with content about platforms like...

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Sales Intelligence Software

Users interested in Sales Intelligence Software engage with content about tools like ZoomInfo, Apollo, and Clearbit...

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Lead Generation Software

LinkedIn flags users as interested in Lead Generation Software when they engage with content about tools for...

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Sales Analytics Software

Users interested in Sales Analytics Software engage with content about tools like Gong, Clari, and InsightSquared...

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Sales Forecasting Software

LinkedIn identifies users interested in Sales Forecasting Software when they engage with content about tools like...

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Contact Management Software

Users interested in Contact Management Software engage with content about tools that organize, track, and manage...

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Sales Performance Management Software

LinkedIn classifies users as interested in Sales Performance Management Software when they engage with content about...

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Customer Support Software

Users interested in Customer Support Software engage with content about comprehensive support platforms like...

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Help Desk Software

LinkedIn flags users as interested in Help Desk Software when they engage with content about ticketing systems, IT...

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Live Chat Software

Users interested in Live Chat Software engage with content about real-time messaging tools like Intercom, Drift, and...

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Customer Success Software

LinkedIn identifies users interested in Customer Success Software when they engage with content about platforms like...

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Knowledge Management Software

Users interested in Knowledge Management Software engage with content about tools like Notion, Confluence, and Guru...

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Customer Service Software

LinkedIn classifies users as interested in Customer Service Software when they engage with content about...

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Call Center Software

Users interested in Call Center Software engage with content about platforms like Five9, Genesys, and Talkdesk that...

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Chatbot Software

LinkedIn flags users as interested in Chatbot Software when they engage with content about conversational AI...

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Human Resource Management Software

Users interested in Human Resource Management Software engage with content about comprehensive HR platforms like...

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Applicant Tracking Software

LinkedIn identifies users interested in Applicant Tracking Software when they engage with content about ATS...

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Learning Management System (LMS) Software

Users interested in LMS Software engage with content about learning platforms like Docebo, Cornerstone, and...

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Payroll Software

LinkedIn classifies users as interested in Payroll Software when they engage with content about platforms like...

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Employee Engagement Software

Users interested in Employee Engagement Software engage with content about platforms like Culture Amp, Lattice, and...

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Performance Management Software

LinkedIn flags users as interested in Performance Management Software when they engage with content about tools like...

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Workforce Management Software

Users interested in Workforce Management Software engage with content about tools like UKG, Deputy, and When I Work...

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Talent Management Software

LinkedIn identifies users interested in Talent Management Software when they engage with content about platforms...

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Recruiting Software

Users interested in Recruiting Software engage with content about tools that support the broader recruiting process...

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Onboarding Software

LinkedIn classifies users as interested in Onboarding Software when they engage with content about tools that...

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Accounting Software

Users interested in Accounting Software engage with content about platforms like QuickBooks, Xero, and NetSuite that...

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Expense Management Software

LinkedIn flags users as interested in Expense Management Software when they engage with content about tools like...

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Billing Software

Users interested in Billing Software engage with content about platforms like Stripe Billing, Chargebee, and Zuora...

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Financial Planning Software

LinkedIn identifies users interested in Financial Planning Software when they engage with content about FP&A...

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Procurement Software

Users interested in Procurement Software engage with content about tools like Coupa, Jaggaer, and GEP SMART that...

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Budgeting Software

LinkedIn classifies users as interested in Budgeting Software when they engage with content about tools that help...

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Invoice Software

Users interested in Invoice Software engage with content about tools that automate invoice creation, delivery,...

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Tax Software

LinkedIn flags users as interested in Tax Software when they engage with content about platforms like Avalara,...

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Financial Reporting Software

Users interested in Financial Reporting Software engage with content about tools like Workiva, FloQast, and...

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Business Intelligence (BI) Software

LinkedIn identifies users interested in BI Software when they engage with content about platforms like Tableau,...

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Data Analytics Software

Users interested in Data Analytics Software engage with content about platforms and tools that enable statistical...

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Data Visualization Software

LinkedIn classifies users as interested in Data Visualization Software when they engage with content about tools...

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Data Warehouse Software

Users interested in Data Warehouse Software engage with content about platforms like Snowflake, BigQuery, and Amazon...

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Big Data Analytics Software

LinkedIn flags users as interested in Big Data Analytics Software when they engage with content about platforms that...

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Data Management Software

Users interested in Data Management Software engage with content about platforms that handle data governance, data...

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Predictive Analytics Software

LinkedIn identifies users interested in Predictive Analytics Software when they engage with content about tools and...

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Data Integration Software

Users interested in Data Integration Software engage with content about ETL/ELT tools and iPaaS platforms like...

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Cybersecurity Software

LinkedIn classifies users as interested in Cybersecurity Software when they engage with content about security...

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IT Service Management Software

Users interested in IT Service Management Software engage with content about platforms like ServiceNow, BMC Helix,...

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Network Management Software

LinkedIn flags users as interested in Network Management Software when they engage with content about tools like...

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Cloud Management Software

Users interested in Cloud Management Software engage with content about platforms like VMware Aria, Flexera, and...

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DevOps Software

LinkedIn identifies users interested in DevOps Software when they engage with content about CI/CD pipelines,...

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API Management Software

Users interested in API Management Software engage with content about platforms like Apigee, Kong, and MuleSoft...

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Backup Software

LinkedIn classifies users as interested in Backup Software when they engage with content about data protection...

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Monitoring Software

Users interested in Monitoring Software engage with content about observability and monitoring platforms like...

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Virtualization Software

LinkedIn flags users as interested in Virtualization Software when they engage with content about platforms like...

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Project Management Software

Users interested in Project Management Software engage with content about tools like Asana, Monday.com, and Jira...

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Collaboration Software

LinkedIn identifies users interested in Collaboration Software when they engage with content about platforms like...

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Business Management Software

Users interested in Business Management Software engage with content about comprehensive platforms like NetSuite,...

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Workflow Automation Software

LinkedIn classifies users as interested in Workflow Automation Software when they engage with content about...

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Document Management Software

Users interested in Document Management Software engage with content about platforms like DocuSign, SharePoint, and...

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Task Management Software

LinkedIn flags users as interested in Task Management Software when they engage with content about tools like...

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Time Tracking Software

Users interested in Time Tracking Software engage with content about tools like Toggl, Harvest, and Clockify that...

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Meeting Software

LinkedIn identifies users interested in Meeting Software when they engage with content about video conferencing and...

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Communication Software

Users interested in Communication Software engage with content about unified communications platforms, business...

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E-Commerce Software

LinkedIn classifies users as interested in E-Commerce Software when they engage with content about platforms like...

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Inventory Management Software

Users interested in Inventory Management Software engage with content about tools like TradeGecko (now QuickBooks...

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Order Management Software

LinkedIn flags users as interested in Order Management Software when they engage with content about platforms like...

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Shipping Software

Users interested in Shipping Software engage with content about platforms like ShipStation, EasyShip, and Shippo...

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Point of Sale Software

LinkedIn identifies users interested in Point of Sale Software when they engage with content about POS platforms...

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Shopping Cart Software

Users interested in Shopping Cart Software engage with content about the checkout and cart components of e-commerce...

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