LinkedIn Ads Product Interests Targeting
Target LinkedIn users based on the software products and tools they're interested in — from marketing automation to cybersecurity to project management.
Get free LinkedIn ads audit →Marketing Automation Software
LinkedIn classifies users as interested in Marketing Automation Software when they engage with content about...
Learn more →Account-Based Marketing (ABM) Software
Users with an interest in ABM Software engage with content around platforms like Demandbase, 6sense, and Terminus....
Learn more →Email Marketing Software
LinkedIn identifies users interested in Email Marketing Software based on their engagement with content about...
Learn more →Social Media Marketing Software
Users interested in Social Media Marketing Software engage with content about tools like Hootsuite, Sprout Social,...
Learn more →Content Marketing Software
LinkedIn flags users as interested in Content Marketing Software when they engage with topics around platforms like...
Learn more →SEO Software
Users interested in SEO Software engage with content about tools like Ahrefs, SEMrush, and Moz. These professionals...
Learn more →Marketing Analytics Software
LinkedIn identifies users interested in Marketing Analytics Software based on engagement with content about Google...
Learn more →Advertising Software
Users interested in Advertising Software engage with content about programmatic advertising, ad servers, and...
Learn more →Public Relations Software
LinkedIn classifies users as interested in Public Relations Software when they engage with content about media...
Learn more →Marketing Resource Management Software
Users interested in Marketing Resource Management Software engage with content about tools that help plan, budget,...
Learn more →Customer Relationship Management (CRM) Software
LinkedIn identifies users interested in CRM Software based on engagement with content about Salesforce, HubSpot CRM,...
Learn more →Sales Enablement Software
Users interested in Sales Enablement Software engage with content about platforms like Seismic, Highspot, and...
Learn more →Configure Price Quote (CPQ) Software
LinkedIn classifies users as interested in CPQ Software when they engage with content about platforms like...
Learn more →Sales Intelligence Software
Users interested in Sales Intelligence Software engage with content about tools like ZoomInfo, Apollo, and Clearbit...
Learn more →Lead Generation Software
LinkedIn flags users as interested in Lead Generation Software when they engage with content about tools for...
Learn more →Sales Analytics Software
Users interested in Sales Analytics Software engage with content about tools like Gong, Clari, and InsightSquared...
Learn more →Sales Forecasting Software
LinkedIn identifies users interested in Sales Forecasting Software when they engage with content about tools like...
Learn more →Contact Management Software
Users interested in Contact Management Software engage with content about tools that organize, track, and manage...
Learn more →Sales Performance Management Software
LinkedIn classifies users as interested in Sales Performance Management Software when they engage with content about...
Learn more →Customer Support Software
Users interested in Customer Support Software engage with content about comprehensive support platforms like...
Learn more →Help Desk Software
LinkedIn flags users as interested in Help Desk Software when they engage with content about ticketing systems, IT...
Learn more →Live Chat Software
Users interested in Live Chat Software engage with content about real-time messaging tools like Intercom, Drift, and...
Learn more →Customer Success Software
LinkedIn identifies users interested in Customer Success Software when they engage with content about platforms like...
Learn more →Knowledge Management Software
Users interested in Knowledge Management Software engage with content about tools like Notion, Confluence, and Guru...
Learn more →Customer Service Software
LinkedIn classifies users as interested in Customer Service Software when they engage with content about...
Learn more →Call Center Software
Users interested in Call Center Software engage with content about platforms like Five9, Genesys, and Talkdesk that...
Learn more →Chatbot Software
LinkedIn flags users as interested in Chatbot Software when they engage with content about conversational AI...
Learn more →Human Resource Management Software
Users interested in Human Resource Management Software engage with content about comprehensive HR platforms like...
Learn more →Applicant Tracking Software
LinkedIn identifies users interested in Applicant Tracking Software when they engage with content about ATS...
Learn more →Learning Management System (LMS) Software
Users interested in LMS Software engage with content about learning platforms like Docebo, Cornerstone, and...
Learn more →Payroll Software
LinkedIn classifies users as interested in Payroll Software when they engage with content about platforms like...
Learn more →Employee Engagement Software
Users interested in Employee Engagement Software engage with content about platforms like Culture Amp, Lattice, and...
Learn more →Performance Management Software
LinkedIn flags users as interested in Performance Management Software when they engage with content about tools like...
Learn more →Workforce Management Software
Users interested in Workforce Management Software engage with content about tools like UKG, Deputy, and When I Work...
Learn more →Talent Management Software
LinkedIn identifies users interested in Talent Management Software when they engage with content about platforms...
Learn more →Recruiting Software
Users interested in Recruiting Software engage with content about tools that support the broader recruiting process...
Learn more →Onboarding Software
LinkedIn classifies users as interested in Onboarding Software when they engage with content about tools that...
Learn more →Accounting Software
Users interested in Accounting Software engage with content about platforms like QuickBooks, Xero, and NetSuite that...
Learn more →Expense Management Software
LinkedIn flags users as interested in Expense Management Software when they engage with content about tools like...
Learn more →Billing Software
Users interested in Billing Software engage with content about platforms like Stripe Billing, Chargebee, and Zuora...
Learn more →Financial Planning Software
LinkedIn identifies users interested in Financial Planning Software when they engage with content about FP&A...
Learn more →Procurement Software
Users interested in Procurement Software engage with content about tools like Coupa, Jaggaer, and GEP SMART that...
Learn more →Budgeting Software
LinkedIn classifies users as interested in Budgeting Software when they engage with content about tools that help...
Learn more →Invoice Software
Users interested in Invoice Software engage with content about tools that automate invoice creation, delivery,...
Learn more →Tax Software
LinkedIn flags users as interested in Tax Software when they engage with content about platforms like Avalara,...
Learn more →Financial Reporting Software
Users interested in Financial Reporting Software engage with content about tools like Workiva, FloQast, and...
Learn more →Business Intelligence (BI) Software
LinkedIn identifies users interested in BI Software when they engage with content about platforms like Tableau,...
Learn more →Data Analytics Software
Users interested in Data Analytics Software engage with content about platforms and tools that enable statistical...
Learn more →Data Visualization Software
LinkedIn classifies users as interested in Data Visualization Software when they engage with content about tools...
Learn more →Data Warehouse Software
Users interested in Data Warehouse Software engage with content about platforms like Snowflake, BigQuery, and Amazon...
Learn more →Big Data Analytics Software
LinkedIn flags users as interested in Big Data Analytics Software when they engage with content about platforms that...
Learn more →Data Management Software
Users interested in Data Management Software engage with content about platforms that handle data governance, data...
Learn more →Predictive Analytics Software
LinkedIn identifies users interested in Predictive Analytics Software when they engage with content about tools and...
Learn more →Data Integration Software
Users interested in Data Integration Software engage with content about ETL/ELT tools and iPaaS platforms like...
Learn more →Cybersecurity Software
LinkedIn classifies users as interested in Cybersecurity Software when they engage with content about security...
Learn more →IT Service Management Software
Users interested in IT Service Management Software engage with content about platforms like ServiceNow, BMC Helix,...
Learn more →Network Management Software
LinkedIn flags users as interested in Network Management Software when they engage with content about tools like...
Learn more →Cloud Management Software
Users interested in Cloud Management Software engage with content about platforms like VMware Aria, Flexera, and...
Learn more →DevOps Software
LinkedIn identifies users interested in DevOps Software when they engage with content about CI/CD pipelines,...
Learn more →API Management Software
Users interested in API Management Software engage with content about platforms like Apigee, Kong, and MuleSoft...
Learn more →Backup Software
LinkedIn classifies users as interested in Backup Software when they engage with content about data protection...
Learn more →Monitoring Software
Users interested in Monitoring Software engage with content about observability and monitoring platforms like...
Learn more →Virtualization Software
LinkedIn flags users as interested in Virtualization Software when they engage with content about platforms like...
Learn more →Project Management Software
Users interested in Project Management Software engage with content about tools like Asana, Monday.com, and Jira...
Learn more →Collaboration Software
LinkedIn identifies users interested in Collaboration Software when they engage with content about platforms like...
Learn more →Business Management Software
Users interested in Business Management Software engage with content about comprehensive platforms like NetSuite,...
Learn more →Workflow Automation Software
LinkedIn classifies users as interested in Workflow Automation Software when they engage with content about...
Learn more →Document Management Software
Users interested in Document Management Software engage with content about platforms like DocuSign, SharePoint, and...
Learn more →Task Management Software
LinkedIn flags users as interested in Task Management Software when they engage with content about tools like...
Learn more →Time Tracking Software
Users interested in Time Tracking Software engage with content about tools like Toggl, Harvest, and Clockify that...
Learn more →Meeting Software
LinkedIn identifies users interested in Meeting Software when they engage with content about video conferencing and...
Learn more →Communication Software
Users interested in Communication Software engage with content about unified communications platforms, business...
Learn more →E-Commerce Software
LinkedIn classifies users as interested in E-Commerce Software when they engage with content about platforms like...
Learn more →Inventory Management Software
Users interested in Inventory Management Software engage with content about tools like TradeGecko (now QuickBooks...
Learn more →Order Management Software
LinkedIn flags users as interested in Order Management Software when they engage with content about platforms like...
Learn more →Shipping Software
Users interested in Shipping Software engage with content about platforms like ShipStation, EasyShip, and Shippo...
Learn more →Point of Sale Software
LinkedIn identifies users interested in Point of Sale Software when they engage with content about POS platforms...
Learn more →Shopping Cart Software
Users interested in Shopping Cart Software engage with content about the checkout and cart components of e-commerce...
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