LinkedIn Ads Targeting: Social Media Marketing Interest
Target LinkedIn members who engage with social media marketing content and communities. Reach B2B buyers when they're in the right mindset.
What "Social Media Marketing" Interest Means
The Social Media Marketing interest captures professionals who manage social media strategy, content creation, community management, and social advertising across platforms. This audience includes social media managers, content creators, community leads, and marketing directors who see social channels as essential to brand building and audience engagement.
Interest in social media marketing indicates active management of social channels. These professionals are evaluating social management tools, developing content strategies, and measuring social media ROI.
Who Should Target This Interest?
Add B2B industry targeting to separate business-focused social media professionals from consumer brand managers. This identifies the professionals managing LinkedIn, Twitter, and other B2B social channels.
Combine with marketing technology interest and manager-plus seniority to reach professionals who select and purchase social media management platforms and analytics tools.
Use company size as a proxy for team maturity. Larger companies have dedicated social teams with specialized needs, while smaller companies have generalists who need all-in-one solutions.
Recommended Targeting Combinations
This combination narrows to professionals focused on B2B social media strategy. They are managing LinkedIn company pages, employee advocacy programs, and thought leadership initiatives.
Layer with content marketing to reach professionals managing integrated content and social strategies. They value tools that streamline content creation, scheduling, and cross-channel distribution.
Combining with analytics interest identifies measurement-focused social marketers who are likely evaluating social analytics and reporting tools.
- Demonstrate cross-platform management capabilities in your ads, as social media marketers manage multiple channels and seek unified tools to reduce complexity.
- Highlight analytics and reporting features that help social marketers prove ROI to leadership, a persistent challenge in social media marketing.
- Target social media marketing interest alongside B2B industry filters to differentiate between B2B social marketers and B2C social marketers with different needs.
Who This Audience Is
Typical Roles & Seniority
Social media managers, directors of social media, digital marketing VPs, and community managers. These professionals manage brand presence across social platforms and drive engagement strategies.
Company Types
Consumer brands, B2B companies with active social presences, media companies, agencies, and startups using social media as a primary acquisition channel. All industries and company sizes.
Common Mistakes When Targeting Social Media Marketing
Not filtering for B2B relevance
Social media marketing interest includes a massive audience spanning B2B and B2C. Without additional B2B filters, most of your reach will go to consumer-focused social marketers who may not be your target.
Underestimating audience size
This is one of the largest marketing-related interests on LinkedIn. Budget carefully and layer multiple filters to avoid spreading your spend across an overly broad audience.
Using social-native messaging on LinkedIn
While targeting social media marketers, remember they are seeing your ads on LinkedIn, a professional platform. Use LinkedIn-appropriate professional messaging rather than the casual tone of other social platforms.
Frequently Asked Questions
How large is the social media marketing interest audience?
It is one of the broadest marketing interests on LinkedIn, reaching millions of professionals globally. Effective campaigns require significant layering with seniority, job function, and industry filters to reach a relevant subset.
Should I use social media marketing interest for B2B campaigns?
Yes, but always layer with B2B-specific filters. Combine with B2B industries, marketing job functions, and manager-plus seniority to reach the social media professionals who work in B2B contexts.
What content performs well with social media marketing audiences?
Platform-specific insights, algorithm updates, engagement benchmarks, and case studies showing social media's business impact. This audience values current, platform-specific knowledge over generic social media advice.