LinkedIn Ads Targeting: Inside Sales Interest
Target LinkedIn members who engage with inside sales content and communities. Reach B2B buyers when they're in the right mindset.
What "Inside Sales" Interest Means
The Inside Sales interest identifies professionals engaged with phone-based and digital selling strategies, sales development, and high-velocity sales processes on LinkedIn. This audience includes sales development representatives (SDRs), business development representatives (BDRs), inside sales managers, and VP-level leaders who run remote selling teams.
Interest in inside sales signals involvement in remote selling operations. These professionals are optimizing outreach processes, managing SDR teams, and evaluating tools that improve inside sales productivity.
Who Should Target This Interest?
Combine inside sales interest with manager-plus seniority to reach the leaders who manage inside sales teams and make decisions about tools, processes, and technology investments.
Add sales technology interest to reach inside sales leaders actively evaluating new tools. This combination identifies professionals with both the need and the intent to purchase sales productivity solutions.
Inside sales leaders are obsessed with rep productivity metrics like calls per day, email response rates, and conversion percentages. Lead with specific improvements your solution delivers.
Recommended Targeting Combinations
This combination reaches inside sales leaders focused on enabling their teams with better content, training, and tools. They are likely evaluating sales enablement platforms optimized for inside sales workflows.
Layer with sales automation to reach leaders actively seeking to automate outreach sequences and improve rep efficiency through technology.
SaaS companies have the most developed inside sales organizations. This combination focuses your spend on the industry with the highest adoption of inside sales tools and methodologies.
- Focus on productivity metrics like calls per day, emails sent, and meetings booked in your ads, as inside sales teams measure success through activity and conversion metrics.
- Target inside sales interest alongside company size filters (100+ employees) to reach organizations with dedicated SDR/BDR teams and established sales development processes.
- Use day-in-the-life video ads showing how your product streamlines the SDR workflow to demonstrate practical value in a relatable format.
Who This Audience Is
Typical Roles & Seniority
Inside sales managers, SDR team leads, VP of sales development, and inside sales directors. These professionals manage teams of inside sales representatives and business development reps.
Company Types
B2B SaaS companies, technology firms, and professional services organizations with inside sales motions. Companies that rely on phone, email, and video-based selling rather than field sales.
Common Mistakes When Targeting Inside Sales
Targeting individual contributors
Without seniority filters, inside sales interest reaches many SDRs and BDRs who lack purchasing authority. Focus on manager-plus levels to reach the leaders who can buy tools and services.
Ignoring the training component
Inside sales leaders invest heavily in coaching and training. Messaging that focuses only on technology misses the human development side of inside sales management.
Using enterprise sales language
Inside sales operates differently from enterprise field sales. Language about relationship building and complex deal navigation may not resonate with teams focused on volume and velocity.
Frequently Asked Questions
How do I reach inside sales leaders versus individual SDRs?
Add manager-plus seniority filters and target titles like Sales Development Manager, Inside Sales Director, or VP of Sales Development. This excludes individual contributors and focuses on the professionals with purchasing authority.
Is inside sales interest effective for recruiting campaigns?
Yes. Inside sales interest can also be used for recruiting campaigns to attract SDRs and inside sales reps. Remove seniority filters and target entry-level to reach candidates rather than buyers.
What content do inside sales leaders engage with?
Playbooks for outreach sequences, SDR coaching frameworks, and benchmarks for metrics like connect rates and meetings booked per rep. Practical, immediately actionable content outperforms strategic thought leadership.