LinkedIn Ads Targeting: Entrepreneurship Interest
Target LinkedIn members who engage with entrepreneurship content and communities. Reach B2B buyers when they're in the right mindset.
What "Entrepreneurship" Interest Means
The Entrepreneurship interest captures professionals who engage with content about starting businesses, founder journeys, bootstrapping, and business ownership on LinkedIn. This broader-than-startups audience includes small business owners, solopreneurs, serial entrepreneurs, and aspiring founders across industries who are building or planning to build their own ventures.
Entrepreneurship interest signals professionals who are building or planning to build businesses. They need tools for everything from incorporation to marketing to operations. These buyers make fast decisions, pay with personal credit cards, and value tools that reduce complexity.
Who Should Target This Interest?
Entrepreneurs wear every hat and need consolidated tools. Create campaigns targeting entrepreneurship interest with owner or founder seniority at companies with 1-10 employees. Position your product as replacing multiple tools or simplifying a complex workflow that solo operators struggle with.
Target entrepreneurship interest with corporate job titles and manager-plus seniority. These professionals are considering starting ventures and consuming content about launching businesses. Offer content about transitioning from corporate to entrepreneurship while subtly positioning your tool as essential for new ventures.
Target entrepreneurship interest at companies with 10-50 employees to reach entrepreneurs who have achieved product-market fit and are scaling. These buyers are transitioning from scrappy tools to professional solutions and have budget to invest in growth infrastructure.
Recommended Targeting Combinations
This combination targets e-commerce entrepreneurs — a highly active segment building online stores, dropshipping businesses, and DTC brands. They buy payment tools, marketing software, and fulfillment solutions with minimal evaluation cycles.
Layer entrepreneurship interest with owner seniority and micro-company size to reach active solo entrepreneurs and small business founders. This eliminates aspirational entrepreneurs and academic audiences, focusing on people running real businesses today.
Combining entrepreneurship with SaaS interest targets software entrepreneurs building their own products. They understand software value, adopt tools quickly, and often become long-term customers as their businesses scale.
- Focus on affordability, ease of use, and all-in-one capabilities in your ads, as entrepreneurs often operate with limited budgets and small teams.
- Combine entrepreneurship interest with owner or founder job titles and small company size filters to reach active business owners rather than aspiring entrepreneurs.
- Use founder-to-founder storytelling in your ads to build authentic connection with an audience that values personal narratives and practical business insights.
Who This Audience Is
Typical Roles & Seniority
Founders, co-founders, solo entrepreneurs, serial entrepreneurs, and small business owners. Also includes aspiring entrepreneurs in corporate roles considering starting ventures, business school students, and entrepreneurship program leaders at universities and accelerators.
Company Types
Bootstrapped small businesses, solo consultancies, side projects becoming full-time ventures, and early-stage startups. These range from pre-revenue solo operations to profitable small businesses with up to 50 employees. Industries span SaaS, e-commerce, services, and content businesses.
Common Mistakes When Targeting Entrepreneurship
Assuming All Entrepreneurs Are Funded
Most entrepreneurs are bootstrapped and budget-conscious. Messaging that assumes venture funding or large budgets alienates the majority of this audience. Lead with affordable pricing, free trials, and clear ROI to appeal to entrepreneurs investing their own money.
Using Corporate Jargon
Entrepreneurs reject corporate-speak and enterprise terminology. Phrases like digital transformation, strategic alignment, or scalable synergies fall flat. Use direct, practical language that respects their time and intelligence. Speak like a fellow builder, not a sales team.
Neglecting the Education Segment
Entrepreneurship interest includes professors, students, and incubator managers who will never buy your product. Without seniority and company filters, you waste budget on this academic segment. Filter for owner, founder, or self-employed seniority to focus on active entrepreneurs.
Frequently Asked Questions
How do I reach serious entrepreneurs rather than aspirational ones?
Filter by owner or founder seniority, company size of 1+ employees, and exclude students and academic titles. Serious entrepreneurs list themselves as founders or owners on LinkedIn and have active company pages. This eliminates people merely interested in the concept of entrepreneurship.
What is the difference between targeting entrepreneurship and startups interest?
Entrepreneurship captures a broader audience including bootstrapped businesses, solo consultants, and small business owners. Startups interest skews toward venture-backed, high-growth companies. Use entrepreneurship for mass-market tools and startups for products targeting funded, scaling companies.
Do entrepreneurs respond to LinkedIn Ads?
Yes, but they respond to different creative than corporate buyers. Entrepreneurs engage with founder stories, practical tutorials, transparent pricing, and peer recommendations. Avoid gated content that requires forms — offer instant value through ungated resources to build trust first.