LinkedIn Ads Targeting: Brand Marketing Interest
Target LinkedIn members who engage with brand marketing content and communities. Reach B2B buyers when they're in the right mindset.
What "Brand Marketing" Interest Means
The Brand Marketing interest captures professionals focused on brand strategy, brand positioning, creative campaigns, and brand measurement on LinkedIn. This audience includes brand managers, brand strategists, creative directors, and CMOs who prioritize long-term brand building alongside performance marketing efforts.
Interest in brand marketing signals focus on long-term brand building over short-term performance metrics. These professionals value brand measurement, creative quality, and positioning strategy.
Who Should Target This Interest?
Combine brand marketing interest with CMO, VP Marketing, and Brand Manager titles to reach the professionals who control brand budgets and agency relationships. These buyers prioritize creative quality and brand impact.
Add industry filters to reach brand marketers in your specific vertical. A brand research tool should target brand marketers in competitive industries like consumer goods, technology, or financial services.
Brand marketers value strategic thinking and creative inspiration. Share brand strategy frameworks, category design insights, and brand measurement methodologies rather than tactical how-to content.
Recommended Targeting Combinations
Combining these interests reaches professionals who view content as a brand-building tool. They are likely investing in branded content programs, editorial strategies, and storytelling-driven campaigns.
Add VP-plus seniority to reach senior brand leaders who control significant budgets. These executives make decisions about brand agencies, research tools, and brand management platforms.
This combination identifies brand leaders navigating the shift to digital brand building. They are likely evaluating new channels, measurement tools, and digital creative capabilities.
- Invest in your own ad creative quality when targeting brand marketers. They evaluate brands by the caliber of their visual design and messaging sophistication.
- Highlight brand measurement and attribution capabilities in your ads, as brand marketers constantly need to justify brand investments with data.
- Combine brand marketing interest with seniority filters to reach senior brand leaders who influence agency selection and marketing technology purchases.
Who This Audience Is
Typical Roles & Seniority
Brand managers, VP of marketing, CMOs, creative directors, and brand strategists at mid-to-senior levels. These professionals shape brand positioning, messaging, and market perception.
Company Types
Consumer and B2B brands investing in long-term brand equity. Includes established enterprises protecting market position and growing companies building brand awareness in competitive markets.
Common Mistakes When Targeting Brand Marketing
Leading with performance metrics
Brand marketers are often skeptical of pure performance messaging. While they care about results, leading with conversion rates and cost-per-lead can feel misaligned with their brand-building mindset.
Neglecting creative quality in your ads
Brand marketers judge your brand by your advertising. Poorly designed ads or generic stock imagery will undermine credibility with an audience that prizes creative excellence.
Treating brand as a junior function
Modern brand marketing leaders are strategic executives. Messaging that positions brand as secondary to demand generation or performance marketing will alienate this audience.
Frequently Asked Questions
Can brand marketing interest work for B2B campaigns?
Yes. B2B brand marketing is a growing focus area as companies recognize that brand drives long-term pipeline. Use brand marketing interest with B2B industry filters to reach the professionals investing in B2B brand building.
How do I measure success with brand marketing audiences?
Focus on engagement metrics like content consumption, video completion rates, and brand lift rather than immediate conversions. Brand marketers understand that brand building requires longer attribution windows.
What ad formats work best for brand marketing audiences?
Video ads and carousel formats that showcase creative storytelling perform well. Single-image ads with strong design and clear brand narratives also resonate. This audience appreciates polished creative above all.