LinkedIn Ads General Interests Targeting
Target LinkedIn users based on broad professional topics they engage with — from artificial intelligence to sales enablement to entrepreneurship.
Get free LinkedIn ads audit →Artificial Intelligence
The Artificial Intelligence interest on LinkedIn captures professionals who engage with AI-related content, follow...
Learn more →Machine Learning
The Machine Learning interest targets professionals who follow ML developments, engage with technical ML content,...
Learn more →Cloud Computing
The Cloud Computing interest captures professionals engaged with cloud infrastructure, migration strategies, and...
Learn more →Cybersecurity
The Cybersecurity interest on LinkedIn identifies professionals who follow security news, engage with threat...
Learn more →Data Science
The Data Science interest captures LinkedIn members who engage with content about statistical analysis, data...
Learn more →Software Development
The Software Development interest encompasses professionals who engage with coding, software engineering practices,...
Learn more →SaaS
The SaaS interest identifies professionals who engage with content about software-as-a-service business models, SaaS...
Learn more →Digital Transformation
The Digital Transformation interest captures executives, consultants, and business leaders who engage with content...
Learn more →Automation
The Automation interest on LinkedIn identifies professionals engaged with workflow automation, robotic process...
Learn more →Internet of Things
The Internet of Things interest captures professionals who follow IoT developments, connected device technologies,...
Learn more →Blockchain
The Blockchain interest identifies LinkedIn members engaged with distributed ledger technology, decentralized...
Learn more →DevOps
The DevOps interest captures professionals who engage with continuous integration, deployment automation,...
Learn more →API
The API interest on LinkedIn identifies professionals who engage with content about API design, integration...
Learn more →Open Source
The Open Source interest captures professionals who follow open source projects, contribute to OSS communities, and...
Learn more →Mobile Technology
The Mobile Technology interest identifies professionals engaged with mobile app development, mobile UX,...
Learn more →Web Development
The Web Development interest captures professionals who engage with frontend frameworks, backend technologies, web...
Learn more →Digital Marketing
The Digital Marketing interest on LinkedIn encompasses professionals who engage with online advertising, analytics,...
Learn more →Content Marketing
The Content Marketing interest captures professionals focused on content strategy, editorial planning, SEO content,...
Learn more →Marketing Technology
The Marketing Technology interest identifies professionals who follow the martech landscape, evaluate marketing...
Learn more →Account-Based Marketing
The Account-Based Marketing interest captures professionals who practice account-centric marketing strategies,...
Learn more →Marketing Automation
The Marketing Automation interest identifies professionals who work with marketing automation platforms, build...
Learn more →SEO
The SEO interest captures professionals who engage with search engine optimization strategies, keyword research,...
Learn more →Demand Generation
The Demand Generation interest identifies professionals focused on creating and capturing demand for B2B products...
Learn more →Growth Marketing
The Growth Marketing interest captures professionals who focus on data-driven experimentation, funnel optimization,...
Learn more →B2B Marketing
The B2B Marketing interest encompasses professionals who engage with business-to-business marketing strategies,...
Learn more →Brand Marketing
The Brand Marketing interest captures professionals focused on brand strategy, brand positioning, creative...
Learn more →Performance Marketing
The Performance Marketing interest identifies professionals focused on measurable, ROI-driven marketing across paid...
Learn more →Influencer Marketing
The Influencer Marketing interest captures professionals who engage with creator economy trends, influencer...
Learn more →Email Marketing
The Email Marketing interest identifies professionals who focus on email campaign strategy, deliverability...
Learn more →Social Media Marketing
The Social Media Marketing interest captures professionals who manage social media strategy, content creation,...
Learn more →Sales Technology
The Sales Technology interest identifies professionals who follow sales tech trends, evaluate sales tools, and build...
Learn more →CRM
The CRM interest captures professionals who work with customer relationship management platforms, CRM strategy, and...
Learn more →Sales Enablement
The Sales Enablement interest identifies professionals focused on equipping sales teams with the content, training,...
Learn more →Revenue Operations
The Revenue Operations interest captures professionals who focus on aligning sales, marketing, and customer success...
Learn more →Inside Sales
The Inside Sales interest identifies professionals engaged with phone-based and digital selling strategies, sales...
Learn more →Enterprise Sales
The Enterprise Sales interest captures professionals who engage with complex B2B selling strategies, strategic...
Learn more →Sales Automation
The Sales Automation interest identifies professionals focused on automating sales workflows, outreach sequences,...
Learn more →Lead Generation
The Lead Generation interest captures professionals who focus on building sales pipeline through inbound marketing,...
Learn more →Business Development
The Business Development interest identifies professionals focused on partnership creation, market expansion,...
Learn more →Account Management
The Account Management interest captures professionals focused on client retention, account expansion, relationship...
Learn more →Startups
The Startups interest on LinkedIn identifies professionals who engage with startup ecosystem content, early-stage...
Learn more →Venture Capital
The Venture Capital interest captures professionals who follow VC trends, deal activity, fundraising strategies, and...
Learn more →Private Equity
The Private Equity interest identifies professionals who engage with PE deal activity, leveraged buyouts, portfolio...
Learn more →Entrepreneurship
The Entrepreneurship interest captures professionals who engage with content about starting businesses, founder...
Learn more →Business Strategy
The Business Strategy interest on LinkedIn identifies professionals who engage with strategic planning, competitive...
Learn more →Innovation
The Innovation interest captures professionals who engage with content about disruptive technologies, new business...
Learn more →Management Consulting
The Management Consulting interest identifies professionals who engage with consulting industry trends, frameworks,...
Learn more →Business Intelligence
The Business Intelligence interest captures professionals who focus on data visualization, reporting, dashboarding,...
Learn more →Corporate Strategy
The Corporate Strategy interest identifies professionals who engage with corporate development, mergers and...
Learn more →Leadership
The Leadership interest on LinkedIn captures a broad audience of professionals who engage with leadership...
Learn more →Management
The Management interest identifies professionals who engage with team management, operational excellence, project...
Learn more →Fintech
The Fintech interest captures professionals who follow financial technology trends, digital banking, payment...
Learn more →Payments
The Payments interest identifies professionals who engage with payment processing, digital wallets, payment gateway...
Learn more →Banking Technology
The Banking Technology interest captures professionals who engage with core banking modernization, digital banking...
Learn more →Insurtech
The Insurtech interest identifies professionals who follow insurance technology trends, digital insurance products,...
Learn more →Cryptocurrency
The Cryptocurrency interest captures professionals who engage with digital asset markets, crypto exchanges, DeFi...
Learn more →Regtech
The Regtech interest identifies professionals who engage with regulatory technology, compliance automation, KYC/AML...
Learn more →Wealth Management
The Wealth Management interest captures professionals who engage with investment advisory, portfolio management,...
Learn more →Investment Management
The Investment Management interest identifies professionals who engage with portfolio management, asset allocation,...
Learn more →HR Technology
The HR Technology interest on LinkedIn captures professionals who follow HR tech trends, evaluate people management...
Learn more →Talent Acquisition
The Talent Acquisition interest identifies professionals focused on recruiting strategy, employer branding,...
Learn more →Employee Experience
The Employee Experience interest captures professionals who focus on workplace culture, employee satisfaction,...
Learn more →Learning and Development
The Learning and Development interest identifies professionals who engage with corporate training, skills...
Learn more →People Analytics
The People Analytics interest captures professionals who focus on workforce data analysis, HR metrics, predictive...
Learn more →Workforce Management
The Workforce Management interest identifies professionals who engage with employee scheduling, capacity planning,...
Learn more →Recruiting
The Recruiting interest on LinkedIn captures professionals who engage with hiring strategies, sourcing techniques,...
Learn more →Employee Engagement
The Employee Engagement interest identifies professionals who focus on workforce motivation, recognition programs,...
Learn more →Product Management
The Product Management interest captures professionals who engage with product strategy, roadmap prioritization,...
Learn more →Product Design
The Product Design interest identifies professionals who engage with UX/UI design, design systems, interaction...
Learn more →User Experience
The User Experience interest captures professionals who focus on user research, usability testing, information...
Learn more →Product-Led Growth
The Product-Led Growth interest identifies professionals who engage with PLG strategies, self-serve onboarding,...
Learn more →Agile
The Agile interest captures professionals who engage with agile methodologies, scrum, kanban, SAFe, and iterative...
Learn more →Product Development
The Product Development interest identifies professionals who engage with software development lifecycle, product...
Learn more →Design Thinking
The Design Thinking interest captures professionals who engage with human-centered design methodology, creative...
Learn more →E-Commerce
The E-Commerce interest on LinkedIn identifies professionals who engage with online retail, marketplace dynamics,...
Learn more →Retail Technology
The Retail Technology interest captures professionals who engage with POS systems, retail analytics, store...
Learn more →Direct-to-Consumer
The Direct-to-Consumer interest identifies professionals who engage with DTC brand building, direct selling...
Learn more →Omnichannel
The Omnichannel interest captures professionals who focus on creating unified customer experiences across physical...
Learn more →Supply Chain
The Supply Chain interest on LinkedIn identifies professionals who engage with supply chain management, procurement,...
Learn more →Logistics Technology
The Logistics Technology interest captures professionals who engage with warehouse management systems,...
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