LinkedIn Ads Interest Targeting Guide
LinkedIn's interest targeting lets you reach professionals based on the topics, products, and services they engage with. Explore each interest category to build high-converting audiences.
Get free LinkedIn ads audit →Product Interests
Target LinkedIn users based on the software products and tools they're interested in — from marketing automation to cybersecurity to project management.
Browse 78 interests →General Interests
Target LinkedIn users based on broad professional topics they engage with — from artificial intelligence to sales enablement to entrepreneurship.
Browse 80 interests →Service Interests
Target LinkedIn users based on the professional services they're evaluating — from IT consulting to digital marketing services to cloud services.
Browse 17 interests →